Learning The Ropes: Email Marketing Benchmark Guide
Marketing has jumped up several notches in the ladder of progress. One of the fastest growing aspects of the Internet is what online marketers call search engine marketing, or SEM. This is the optimization of websites by increasing their visibility in various search engines. An excellent resource which goes into great detail about this is the Email Marketing Benchmark Guide, available from MarketingSherpa. This guide breaks the concepts down into easily understood segments and is a valuable tool for the internet marketer. When traveling a new road (which internet marketing is to many people), it is always helpful to have a strategy to guide your journey. Email Marketing Benchmark Guide provides solutions for marketers, whether B2B or B2C. If your company is just starting up, and working the kinks out of its system, let me give you a tip about advertising. With SEM bringing in revenues over $9 billion - yes, Billion with a capital B! - you would be well advised to steer your marketing efforts toward the Internet. There are three basic methods for search engine marketing, and these are outlined in the Email Marketing Benchmark Guide. Search Engine Optimization - the use of keywords geared toward your particular business, which will steer potential customers to your website when the keywords are entered on a search engine. Paid Placement - Advertisers pay you a fee in include their ads on your website or along with your keyword search results. Paid Inclusion - when you type your keywords into a search engine, the first three to four hits will most likely be paid inclusion ads. These are ads written with a specific target audience, geared toward particular keywords, and they are sold much as traditional advertising is sold. This is also called pay per click. Ecommerce depends on what is known as traffic - this is the number of times people access your website, and/or purchase items from your online store. The goal of the methods discussed above is to increase the amount of website traffic. Email Marketing Benchmark Guide is helpful in understanding how to optimize your exposure so that search engines will feature your website most prominently. Like a mall store, a website needs to be visible. Unlike a mall store, however, a website depends almost entirely on the value of words - known also as keywords. Email Marketing Benchmark Guide has conducted a survey of over 1,900 different search engine marketers to give you the best information possible to promote your website. Ultimately, it is up to you which of these you will choose. Using a guide such as Email Marketing Benchmark Guide will give you an overview of these methods of marketing and help you to understand how each works and which might be best for your website.
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